Negative Emotions in Marketing Research: Affect or Artifact?

Journal of Business Research

Volumn 42, Issue 3, 1998, Pages 271-285

  Babin, Barry J ^a   Darden, William R ^a   University, Louisiana State ^a   Shreveport, ^a   Lousiana, ^a   Babin, Laurie A ^a  

^a UNIVERSITY OF SOUTHERN MISSISSIPPI   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0000892721     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(97)00124-0     Document Type: Article

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