Marketing strategies for fast-food restaurants: A customer view

British Food Journal

Volumn 99, Issue 9, 1997, Pages 318-324

  Kara, Ali ^a   Kaynak, Erdener ^b   Kucukemiroglu, Orsay ^a  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84986132927     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/00070709710194014     Document Type: Article

References (18)

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