The moderating effect of prior experience in consumers' use of user-image based versus utilitarian cues in brand attitude

Journal of Business and Psychology

Volumn 13, Issue 1, 1998, Pages 101-113

  Mangleburg, Tamara F ^a   Sirgy, M Joseph ^b   Grewal, Dhruv ^b   Axsom, Danny ^b   Hatzios, Maria ^b   Claiborne, C B ^b   Bogle, Trina ^b  

^a FLORIDA ATLANTIC UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032243332     PISSN: 08893268     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1022927201433     Document Type: Article

References (17)

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