Towards a Further Understanding of the Antecedents of Retailer New Product Adoption

Journal of Retailing

Volumn 87, Issue 4, 2011, Pages 579-597

  Van Everdingen, Yvonne M ^a   Sloot, Laurens M ^b   van Nierop, Erjen ^b   Verhoef, Peter C ^b  

^a ERASMUS UNIVERSITY   (Netherlands)

^b UNIVERSITY OF GRONINGEN   (Netherlands)

Author keywords

Adoption; Innovation; Relationship marketing; Retail; Store brands

Indexed keywords

EID: 84857997334     PISSN: 00224359     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretai.2011.09.003     Document Type: Article

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