Marketing research and public policy: The case of slotting fees

Journal of Public Policy and Marketing

Volumn 21, Issue 2, 2002, Pages 275-288

  Wilkie, William L ^a   Desrochers, Debra M ^a   Gundlach, Gregory T ^a  

^a UNIVERSITY OF NOTRE DAME   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036027223     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.21.2.275.17591     Document Type: Article

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