Slotting allowances and new product introductions

Marketing Science

Volumn 16, Issue 2, 1997, Pages 112-128

  Lariviere, Martin A ^a   Padmanabhan, V ^b  

^a DUKE UNIVERSITY   (United States)

^b STANFORD UNIVERSITY   (United States)

Author keywords

Asymmetric information; Channel management; New product introductions; Performance guarantees; Signaling; Slotting allowances

Indexed keywords

EID: 0031286037     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.16.2.112     Document Type: Article

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