The role of slotting fees and introductory allowances in retail buyers' new-product acceptance decisions

Journal of the Academy of Marketing Science

Volumn 28, Issue 2, 2000, Pages 291-298

  White, J Chris ^a,d   Troy, Lisa C ^b,d   Gerlich, R Nicholas ^c,e  

^a UNIVERSITY OF CENTRAL FLORIDA   (United States)

^b UTAH STATE UNIVERSITY   (United States)

^c WEST TEXAS A AND M UNIVERSITY   (United States)

^d TEXAS A AND M UNIVERSITY   (United States)

^e INDIANA UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 23044518642     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1177/0092070300282009     Document Type: Article

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