Goal control of attention to advertising: The Yarbus implication

Journal of Consumer Research

Volumn 34, Issue 2, 2007, Pages 224-233

  Pieters, Rik ^a   Wedel, Michel ^b  

^a TILBURG UNIVERSITY   (Netherlands)

^b UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 34547843661     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/519150     Document Type: Article

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