Thinking on luxury or pragmatic brand products: Brain responses to different categories of culturally based brands

Brain Research

Volumn 1165, Issue 1, 2007, Pages 98-104

  Schaefer, Michael ^a   Rotte, Michael ^a  

^a OTTO VON GUERICKE UNIVERSITY   (Germany)

Author keywords

Anterior cingulate; Cultural object; fMRI; Prefrontal cortex; Reward

Indexed keywords

ADULT; ARTICLE; CINGULATE GYRUS; COGNITION; CULTURAL FACTOR; ECONOMIC ASPECT; FEMALE; FUNCTIONAL MAGNETIC RESONANCE IMAGING; HIPPOCAMPUS; HUMAN; HUMAN EXPERIMENT; MALE; NORMAL HUMAN; PREFRONTAL CORTEX; PRIORITY JOURNAL; SOCIOECONOMICS; THINKING;

ADULT; AUTOMOBILES; BRAIN; BRAIN MAPPING; CULTURE; FEMALE; HUMANS; IMAGE PROCESSING, COMPUTER-ASSISTED; MAGNETIC RESONANCE IMAGING; MALE; OXYGEN; PATTERN RECOGNITION, VISUAL; PHOTIC STIMULATION; TERMINOLOGY; THINKING;

EID: 34547700075     PISSN: 00068993     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.brainres.2007.06.038     Document Type: Article

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