Ensuring international competitiveness: A configurative approach to foreign marketing subsidiaries

Journal of the Academy of Marketing Science

Volumn 40, Issue 2, 2012, Pages 290-312

  Homburg, Christian ^a,b   Fürst, Andreas ^c   Kuehnl, Christina ^a  

^a UNIVERSITY OF MANNHEIM   (Germany)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c UNIVERSITY OF ERLANGEN NUREMBERG   (Germany)

Author keywords

Configurative approach; Foreign marketing subsidiary; Taxonomy

Indexed keywords

EID: 84857058265     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-011-0264-3     Document Type: Article

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