Global account management strategies: Drivers and outcomes

Journal of International Business Studies

Volumn 41, Issue 4, 2010, Pages 620-638

  Shi, Linda Hui ^a   White, J Chris ^b   Zou, Shaoming ^c   Cavusgil, S Tamer ^d  

^a UNIVERSITY OF VICTORIA   (Canada)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

^c UNIVERSITY OF MISSOURI   (United States)

^d GEORGIA STATE UNIVERSITY   (United States)

Author keywords

Global account management; Global marketing strategy theory; Online survey; Structural equation modeling

Indexed keywords

EID: 77951867399     PISSN: 00472506     EISSN: 14786990     Source Type: Journal    
DOI: 10.1057/jibs.2009.26     Document Type: Article

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