Navigating local environments with global strategies: A contingency model of multinational subsidiary performance

Marketing Science

Volumn 27, Issue 5, 2008, Pages 886-902

  Grewal, Rajdeep ^a   Chandrashekaran, Murali ^b   Dwyer, F Robert ^c  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NEW SOUTH WALES   (Australia)

^c UNIVERSITY OF CINCINNATI   (United States)

Author keywords

Environment; Global strategies; Judgment uncertainty; Multinational corporation

Indexed keywords

EID: 60749137677     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0353     Document Type: Article

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