Conditions influencing headquarters and foreign subsidiary roles in marketing activities and their effects on performance

Journal of International Business Studies

Volumn 34, Issue 6, 2003, Pages 567-585

  Hewett, K ^a   Roth, M S ^b   Roth, K ^b  

^a WINTHROP UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

Author keywords

Marketing; Standardization; Strategy

Indexed keywords

EID: 0346338271     PISSN: 00472506     EISSN: None     Source Type: Journal    
DOI: 10.1057/palgrave.jibs.8400054     Document Type: Article

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