Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs

European Journal of Operational Research

Volumn 219, Issue 2, 2012, Pages 368-378

  Gensler, Sonja ^a   Hinz, Oliver ^b   Skiera, Bernd ^c   Theysohn, Sven ^d  

^a UNIVERSITY OF GRONINGEN   (Netherlands)

^b DARMSTADT UNIVERSITY OF TECHNOLOGY   (Germany)

^c GOETHE UNIVERSITY   (Germany)

^d BASF SE   (Germany)

Author keywords

Choice based conjoint analysis; Marketing research; Willingness to pay

Indexed keywords

CONJOINT ANALYSIS; EXTREME RESPONSE; FIELD STUDIES; MARKETING RESEARCH; OPERATIONS MANAGEMENT; OPTIMIZATION MODELS; SIMULATION STUDIES; WILLINGNESS TO PAY;

CONTRACTS; ESTIMATION; MATHEMATICAL MODELS; PURCHASING;

CONSUMER BEHAVIOR;

EID: 84857038066     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2012.01.002     Document Type: Article

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