Research note - On managerially efficient experimental designs

Marketing Science

Volumn 26, Issue 6, 2007, Pages 851-858

  Toubia, Olivier ^a   Hauser, John R ^b  

^a The Sanford C Bernstein Co Center for Leadership and Ethics   (United States)

^b MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Conjoint analysis; Efficiency; Experimental design; Product development

Indexed keywords

EID: 38549117858     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1060.0244     Document Type: Article

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