Designing discrete choice experiments: Do optimal designs come at a price?

Journal of Consumer Research

Volumn 35, Issue 2, 2008, Pages 360-375

  Louviere, Jordan J ^a,b   Islam, Towhidul ^c   Wasi, Nada ^b   Street, Deborah ^b,d   Burgess, Leone ^b  

^a Department of Marketing   (Australia)

^b UNIVERSITY OF TECHNOLOGY SYDNEY   (Australia)

^c UNIVERSITY OF GUELPH   (Canada)

^d Department of Mathematical Sciences ^*

Author keywords

[No Author keywords available]

Indexed keywords

EID: 47249086411     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/586913     Document Type: Article

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