Issues in the use of ratings-based versus choice-based conjoint analysis in operations management research

European Journal of Operational Research

Volumn 197, Issue 1, 2009, Pages 340-348

  Karniouchina, Ekaterina V ^a   Moore, William L ^b   van der Rhee, Bo ^c   Verma, Rohit ^d  

^a CHAPMAN UNIVERSITY   (United States)

^b UNIVERSITY OF UTAH   (United States)

^c NYENRODE BUSINESS UNIVERSITY   (Netherlands)

^d and Design   (United States)

Author keywords

Choice based conjoint analysis; Conjoint analysis in operations management research; Product and service design; Ratings based conjoint analysis

Indexed keywords

BAYESIAN; BRAND NAMES; CHOICE-BASED CONJOINT ANALYSIS; CONJOINT ANALYSIS IN OPERATIONS MANAGEMENT RESEARCH; CUSTOMER DEMANDS; HIT RATES; INDIVIDUAL CUSTOMERS; MARKET SIZES; PREDICTIVE ACCURACIES; PRODUCT AND SERVICE DESIGN; RATINGS-BASED CONJOINT ANALYSIS; RELATIVE IMPORTANCES; SERVICE OPERATIONS; SUPPLIER SELECTIONS;

ELECTRIC CIRCUIT BREAKERS;

EID: 59649117837     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2008.05.029     Document Type: Article

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