Estimation methods for choice-based conjoint analysis of consumer preferences

European Journal of Operational Research

Volumn 214, Issue 1, 2011, Pages 160-167

  Halme, Merja ^a   Kallio, Markku ^a  

^a HELSINKI SCHOOL OF ECONOMICS   (Finland)

Author keywords

Conjoint analysis; Marketing research; Optimization; Preference estimation; Utility function

Indexed keywords

CONJOINT ANALYSIS; CONSUMER PREFERENCES; ESTIMATION METHODS; FIELD DATA; FIELD DATA SETS; HOLDOUT VALIDATION; MARKETING RESEARCH; PENALTY MINIMIZATION; PERFORMANCE COMPARISON; PREDICTIVE PERFORMANCE; PREFERENCE ESTIMATION; PREFERENCE MEASUREMENT; UTILITY FUNCTION; UTILITY FUNCTIONS;

MARKETING; OPTIMIZATION;

ESTIMATION;

EID: 79958016965     PISSN: 03772217     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ejor.2011.03.049     Document Type: Article

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