The no-choice option and dual response choice designs

Marketing Letters

Volumn 17, Issue 4, 2006, Pages 255-268

  Brazell, Jeff D ^a   Diener, Christopher G ^b   Karniouchina, Ekaterina ^c   Moore, William L ^c   Séverin, Válerie ^a   Uldry, Pierre Francois ^a  

^a Modellers LLC

^b Partners Inc   (United States)

^c UNIVERSITY OF UTAH   (United States)

Author keywords

Choice models; Choice based conjoint analysis; Logit models; No choice option

Indexed keywords

EID: 33746874086     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-006-7943-8     Document Type: Article

References (12)

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