The importance of utility balance in efficient choice designs

Journal of Marketing Research

Volumn 33, Issue 3, 1996, Pages 307-317

  Huber, Joel ^a   Zwerina, Klaus ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0030506691     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152127     Document Type: Article

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