Designing conjoint choice experiments using managers' prior beliefs

Journal of Marketing Research

Volumn 38, Issue 4, 2001, Pages 430-444

  Sándor, Zsolt ^a   Wedel, Michel ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0035540674     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.38.4.430.18904     Document Type: Article

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