A value-in-process analysis of relationship interactions in non-equity alliances

Industrial Marketing Management

Volumn 41, Issue 1, 2012, Pages 186-196

  Toon, Mark A ^a   Robson, Matthew J ^b   Morgan, Robert E ^a  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b UNIVERSITY OF LEEDS   (United Kingdom)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84856774705     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2011.11.016     Document Type: Article

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