A taxonomy of control mechanisms and effects on channel cooperation in China

Journal of the Academy of Marketing Science

Volumn 39, Issue 2, 2011, Pages 307-326

  Luo, Yadong ^a   Liu, Yi ^b,d   Zhang, Leinan ^b   Huang, Ying ^c  

^a UNIVERSITY OF MIAMI   (United States)

^b XI'AN JIAOTONG UNIVERSITY   (China)

^c UNIVERSITY OF ARIZONA   (United States)

^d Shanghai Jiao Tong University   (China)

Author keywords

Buyer supplier relationships; China; Cluster analysis; Control; Cooperation; Loose coupling theory

Indexed keywords

EID: 79551512075     PISSN: 00920703     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11747-010-0198-1     Document Type: Article

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