Doing poorly by doing good: Corporate social responsibility and brand concepts

Journal of Consumer Research

Volumn 38, Issue 5, 2012, Pages 948-963

  Torelli, Carlos J ^a   Monga, Alokparna Basu ^b   Kaikati, Andrew M ^c  

^a UNIVERSITY OF MINNESOTA   (United States)

^b UNIVERSITY OF SOUTH CAROLINA   (United States)

^c UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84855774712     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/660851     Document Type: Article

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