Psychic distance, marketing strategy and performance in export ventures of Brazilian firms

Journal of Marketing Management

Volumn 25, Issue 5-6, 2009, Pages 591-610

  Sousa, Carlos M P ^a   Lengler, Jorge F B ^a,b  

^a UNIVERSITY COLLEGE DUBLIN   (Ireland)

^b UNIVERSITY OF SANTA CRUZ DO SUL   (Brazil)

Author keywords

Export performance; International marketing strategy; Psychic distance

Indexed keywords

EID: 77952972879     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X461876     Document Type: Article

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