A new perspective on the regional and global strategies of multinational services firms

Management International Review

Volumn 48, Issue 4, 2008, Pages 397-411

  Rugman, Alan M ^a   Verbeke, Alain ^b  

^a INDIANA UNIVERSITY   (United States)

^b UNIVERSITY OF CALGARY   (Canada)

Author keywords

Globalization; Multinational enterprise; Regional strategy; Services

Indexed keywords

EID: 68349112169     PISSN: 09388249     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11575-008-0023-y     Document Type: Article

References (22)

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