Gender differences in the linkage of online patronage behavior with TV-and-online shopping values

Service Business

Volumn 5, Issue 4, 2011, Pages 295-312

  Lin, Hsin Hui ^a  

^a NATIONAL TAICHUNG UNIVERSITY OF SCIENCE AND TECHNOLOGY   (Taiwan)

Author keywords

Hedonic shopping value; Online purchase behavior; TV and online retailing; Utilitarian shopping value

Indexed keywords

EID: 80255129240     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-011-0115-9     Document Type: Article

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