Constructing a relationship-based brand equity model

Service Business

Volumn 3, Issue 3, 2009, Pages 275-292

  Wang, Chao Hung ^a   Hsu, Li Chang ^a   Fang, Shyh Rong ^b  

^a LING TUNG UNIVERSITY   (Taiwan)

^b NATIONAL CHUNG HSING UNIVERSITY   (Taiwan)

Author keywords

Brand equity; Relationship quality; Service encounter

Indexed keywords

EID: 84894280752     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-008-0062-2     Document Type: Article

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