The impacts of instructional video advertising on customer purchasing intentions on the Internet

Service Business

Volumn 4, Issue 1, 2010, Pages 27-36

  Huarng, Kun Huang ^a   Yu, Tiffany Hui Kuang ^a   Huang, Jian Jhang ^a  

^a FENG CHIA UNIVERSITY   (Taiwan)

Author keywords

Interactivity; Playfulness; Technology acceptance model; Theory of reasoned theory

Indexed keywords

EID: 76649145406     PISSN: 18628516     EISSN: 18628508     Source Type: Journal    
DOI: 10.1007/s11628-009-0081-7     Document Type: Article

References (37)

1. Ahn T, Ryu S, Han I (2007) The impact of web quality and playfulness on user acceptance of online retailing. Inf Manag 44(3): 263-275.
2. Alvarez G (2008) Magic quadrant for E-commerce. Retrieved March 12, 2009, from Gartner website: http://www.gartner.com/7_search/Options.jsp?f=2&keywords=&op=31&bop=0.
3. Ariely D (1998) Controlling the information flow: on the role of interactivity in consumers' decision making and preferences. Ph. D. Dissertation, Fuqua School of Business, Duke University.
4. Barnett LA (1990) Playfulness: definition, design, and measurement. Play Cult 3(4): 319-336.
5. Barnett LA (1991) The playful child: measurement of a disposition to play. Play Cult 4(1): 51-74.
6. Bentler PM, Bonett DG (1980) Significance tests and goodness-of-fit in the analysis of covariance structures. Psychol Bull 88(3): 588-606.
7. Chung J, Tan FB (2004) Antecedents of perceived playfulness: an exploratory study on user acceptance of general information-searching websites. Inf Manag 4(1): 869-881.
8. Cook WA (1994) Is it interactive media, or hyperactive media? J Advert Res 34(1): 7-9.
9. Csikszentmihalyi M (1975) Beyond boredom and anxiety. Jossey Bass, San Francisco.
10. Davis FD (1986) A technology acceptance model for empirically testing new end-user information systems: theory and result. Dissertation, MIT.
11. Davis FD (1993) User acceptance of information technology: system characteristics, user perceptions and behavioral impacts. Int J Man Mach Stud 38(3): 475-487.
12. Davis FD, Bagozzi RP, Warshaw PR (1989) User acceptance of computer technology: a comparison of two theoretical models. Manag Sci 35(8): 982-1002.
13. Davis FD, Bagozzi RP, Warshaw PR (1992) Extrinsic and intrinsic motivation to use computers in the workplace. J Appl Soc Psychol 22(14): 1111-1132.
14. De Souza R, Hale K, Nakao A, Ng F. (2008). Forecast: IT Services, Worldwide, 2008-2012. Retrieved March 12, 2009, from Gartner website: http://www.gartner.com/DisplayDocument?ref=g_search&id=713907& subref=advsearch.
15. Fishbein M, Ajzen I (1975) Belief, attitude, intention and behavior: an introduction to theory and research. Addison-Wesley, Reading.
16. Flaherty DH (1985) Protecting privacy in two-way electronic services. Knowledge Industry Publications, White Plains.
17. Hair JF, Black B, Babin B, Anderson RE, Tatham RL (2005) Multivariate data analysis, 6th edn. Prentice Hall, NY.
18. Kelley LD, Jugenheimer DW (2006) Advertising account planning: a practical guide. M. E. Sharpe Inc, New York.
19. Ko H, Cho CH, Roberts MS (2005) Internet uses and gratifications. J Advert 34(2): 57-70.
20. Kuo YF (2003) A study on service quality of community web sites. Total Qual Manag 14(4): 461-473.
21. Lewis HG, Nelson C (1999) Advertising age handbook of advertising. NTC/Contemporary Publishing Group, Chicago.
22. Lieberman JN (1965) Playfulness and divergent thinking: an investigation of their relationship at the kindergarten level. J Genet Psychol 107(1): 219-224.
23. Lieberman JN (1977) Playfulness: its relationship to imagination and creativity. Academic Press, New York.
24. Lin CS, Wu S, Tsai RJ (2005) Integrating perceived playfulness into an expectation-confirmation model for web portal context. Inf Manag 42(5): 683-693.
25. Moon JW, Kim YG (2001) Extending the TAM for a world-wide-web context. Inf Manag 38(4): 217-230.
26. Morris M, Ogan C (1996) The internet as mass audience. J Commun 46(1): 39-50.
27. Pavlik JV (1996) Cultural and commercial perspectives. New Media Technology, Viacom Company.
28. Preece J (2001) Sociability and usability in online communities: determining and measuring success. Behav Inform Technol 20(5): 347-356.
29. Rafaeli S, Sudweeks F (1997) Networked interactivity. J Comput Mediat Commun 2(4). Retrieved March 12, 2009, from Ascusc. org website: http://www.ascusc.org/jcmc/vol2/issue4/rafaeli.sudweeks.html.
30. Rogers EM (1995) Diffusion of innovations, 4th edn. Free Press, New York.
31. Segars AH, Grover V (1993) Re-examining perceived ease of use and usefulness: a confirmatory factor analysis. MIS Q 17(4): 17-25.
32. Steuer J (1992) Defining virtual reality: dimensions determining telepresence. J Commun 42(4): 73-93.
33. Sukpanich N, Chen LD (1999) Measuring consumers' attitudes to web advertising. Elec Mark 9(1/2): 20-24.
34. Tully J, Hale K, Hahn WL, Hardcastle J, Correia JM, Brant KF (2008) Dataquest insight: IT markets remain resilient in 2008 and will grow moderately in the next three to five years. Retrieved March 12, 2009, from Gartner website: http://www.gartner.com/DisplayDocument?ref=g_search&id=741014&subref=advsearch.
35. Wells W, John B, Sandra M (1992) Advertising principles and practice, Englewood Cliffs. Prentice Hall, New Jersey.
36. Williams Frederick, Ronald ER, Everett MR (1988) Research methods and the new media. Free Press, New York.
37. Yan R, Pei Z (2009) Retail services and firm profit in a dual-channel market. J Retail Consum Serv 16(4): 306-314.