Toward a model of consumer receptivity of foreign and domestic products

Journal of International Consumer Marketing

Volumn 15, Issue 3, 2003, Pages 101-126

  Orbaiz, Luisavillanueva ^a   Papadopoulos, Nicolas ^b  

^a PUBLIC UNIVERSITY OF NAVARRE   (Spain)

^b CARLETON UNIVERSITY   (Canada)

Author keywords

Country of origin; Ethnocentrism; International marketing; Product country images; Region of origin

Indexed keywords

EID: 18844409941     PISSN: 08961530     EISSN: 15287068     Source Type: Journal    
DOI: 10.1300/J046v15n03_06     Document Type: Article

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