Does consumer scepticism negate the effects of visceral cues in weight loss advertising?

International Journal of Advertising

Volumn 30, Issue 4, 2011, Pages 693-719

  Amos, Clinton ^a   Grau, Stacy Landreth ^b  

^a AUGUSTA STATE UNIVERSITY   (United States)

^b TEXAS CHRISTIAN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80054747865     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-4-693-719     Document Type: Article

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