Commercializing social interaction: The ethics of stealth marketing

Journal of Public Policy and Marketing

Volumn 27, Issue 1, 2008, Pages 45-56

  Martin, Kelly D ^a   Smith, N Craig ^b  

^a Department of Environmental and Radiological Health Sciences

^b INSEAD ^*

Author keywords

Consumer skepticism; Covert marketing; Deception; Ethics; Stealth marketing

Indexed keywords

EID: 45449105427     PISSN: 07439156     EISSN: 15477207     Source Type: Journal    
DOI: 10.1509/jppm.27.1.45     Document Type: Review

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