On the Origin and Distinctness of Skepticism toward Advertising

Marketing Letters

Volumn 11, Issue 4, 2000, Pages 311-322

  Obermiller, Carl ^a   Spangenberg, Eric R ^b  

^a SEATTLE UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Advertising; Intergenerational; Skepticism

Indexed keywords

EID: 0010203624     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1023/A:1008181028040     Document Type: Article

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