Generating a visceral response: The effects of visceral cues in weight loss advertising

Journal of Advertising

Volumn 39, Issue 3, 2010, Pages 25-38

  Amos, Clinton ^a   Spears, Nancy ^b  

^a AUGUSTA STATE UNIVERSITY   (United States)

^b UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77957731351     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367390302     Document Type: Review

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