How iPhone innovators changed their consumption in iDay2: Hedonic post or brand devotion

International Journal of Information Management

Volumn 31, Issue 6, 2011, Pages 524-532

  Arruda Filho, Emílio J M ^a   Lennon, Mark M ^b  

^a Universidade da Amazonia   (Brazil)

^b FROSTBURG STATE UNIVERSITY   (United States)

Author keywords

Consumer behavior; Hedonism; Innovative usage; iPhone; Latest consumer; Mobile phones; Netnographic studies; Utilitarian and social presence

Indexed keywords

CELLULAR TELEPHONES; CONSUMER BEHAVIOR; FRUITS;

HEDONISM; INNOVATIVE USAGE; IPHONE; LATEST CONSUMER; NETNOGRAPHIC STUDIES; SOCIAL PRESENCE;

SMARTPHONES;

EID: 80054732359     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2011.04.007     Document Type: Article

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