Are consumers what they consume? - Linking lifestyle segmentation to product attributes: An exploratory study of the Chinese mobile phone market

Journal of Marketing Management

Volumn 25, Issue 3-4, 2009, Pages 295-314

  Zhu, Hengyuan ^a   Wang, Qing ^b   Yan, Ligang ^a   Wu, Guisheng ^a  

^a Tsinghua University   (China)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Functional and hedonic product attributes; Lifestyle segmentation; Mixed logit model

Indexed keywords

EID: 79251579569     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X429764     Document Type: Article

References (37)

1. Baltas, George and Doyle, Peter (2001), "Random Utility Models in Marketing Research: A Survey, " Journal of Business Research, Vol. 51, No. 2, pp. 115-125.
2. Berkman, Harold W. and Gilson, Christopher C. (1974), "Consumer Life Styles and Market Segmentation, " Academy of Marketing Science, Vol. 2, No. 1, pp. 189-199.
3. Berry, Christopher, J. (1994), The Idea of Luxury, Cambridge, UK: Cambridge University Press.
4. th International Conference on Data Theory. Lecture Notes in Computer Science 1540, Jerusalem: Springer, pp. 217-235.
5. Borsch-Supan, Axel (1987), Econometric Analysis of Discrete Choice, Berlin: Springer-Verlag.
6. Carpenter, Gregory S., Galzer, Rashi and Nakamoto, Kent (1994), "Meaningful brands from meaningless differentiation: the dependence on irrelevant attributes, " Journal of Marketing Research, Vol. 31, No. 3, pp. 339-350.
7. Demirmen, F. (1972), "Mathematical Search Procedures in Facies Modelling in Sedimentary Rocks. " In: Merriam, D. F. (ed.), Mathematical Models of Sedimentary Processes, New York: Plenum Press, pp. 81-114.
8. DeVellis, R. F. (1991), Scale Development Theory and Applications, London: SAGE.
9. Erdem, Tulin (1996), "A Dynamic Analysis of Market Structure Based on Panel Data, " Marketing Science, Vol. 15, No. 4, pp. 359-378.
10. Gonzalez, Ana M. and Laurentino Bello (2002), "The construct "lifestyle" in market segmentation: The behaviour of tourist consumers, " European Journal of Marketing, Vol. 36, No. 1, pp. 51-85.
11. Green, William H. (2000), Econometric analysis, New Jersey: Prentice Hall. Grossman, G. M., Helpman, E., 1991, Innovation and Growth in the Global Economy. Cambridge MA: MIT Press.
12. Jietai, Hou, Zhonglin, Wen and Zijuan, Cheng (2004), Structural Equation Model and Application, Beijing: Educational Science Publishing House.
13. Kamakura, Wagner A. and Wedel, Michel (1995), "Life-Style Segmentation with Tailored Interviewing, " Journal of Marketing Research, Vol. 32, No. 3, pp. 308-317.
14. Kivetz, R. and Simonson, I. (2002), "Earning the Right to Indulge: Effort as Determinant of Customer Preferences Towards Frequency Program Rewards, " Journal of Marketing Research, Vol. 39, No. 2 (May), pp. 155-169.
15. Lancaster, K. J. (1966), "A new approach to consumer theory, " Journal of Political Economy, Vol. 74, pp. 132-157.
16. Lancaster, K. J. (1971), Consumer Demand: a New Approach, New York: Columbia University Press.
17. Lancaster, K. J. (1990), "The Economics of Product Variety: A Survey, " Marketing Science, Vol. 9, No. 3, pp. 189-206.
18. Lazer, William (1964), "Life Style Concepts and Marketing. " In: Greyser, Stephen A. (ed.), Toward Scientific Marketing, Chicago: American Marketing Association.
19. Mathews, Lee H. and Slocum Jr., John W. (1969), "Social Class and Commercial Bank Credit Card Usage, " Journal of Marketing, Vol. 33, No. 1, pp. 71-78.
20. Meidan A. (1984), Bank Marketing Management, New York: Macmillan.
21. Mitchell, A. (1978), Consumer Values: A Typology. Menlo Park, CA: Stanford Research Institute.
22. Neal, William D. and Wurst, John (2001), "Advances in Market Segmentation, " Marketing Research, Vol. 13, No. 1, pp. 14-18.
23. Nunnally, J. (1978), Psychometric Theory, New York: McGraw-Hill.
24. Plummer, Joseph T. (1971), "Life Style Patterns and Commercial Bank Credit Card Usage, " Journal of Marketing, Vol. 35, No. 2, pp. 35-41.
25. Punj, G. and Stewart, D. W. (1983), "Cluster Analysis in Marketing Research: Review and suggestions for application, " Journal of Marketing Research, Vol. 20, pp. 134-148.
26. Reynolds, T. J. and Gutman, J. (1988), "Laddering Theory: Methods, Analysis and Interpretation, " Journal of Advertising Research, Vol. 28, No. 1, (February/March), pp. 11-31.
27. Schoell, W. F. and Guiltinan, J. P. (1992), Marketing: Contemporary Concepts and Practices, 5th edition, Boston: Allyn and Bacon.
28. Slocum Jr., John W. and Mathews, Lee H. (1970), "Social Class and Income as Indicators of Consumer Credit Behavior, " Marketing Notes and Communications, Vol.?, No.?, April, pp. 69-74.
29. th EMAC Conference, Stockholm: European Marketing Academy, pp. 1-6.
30. Steiger, J. H. (1990), "Structure Model Evaluation and Modification: An Interval Estimation Approach, " Multivariate Behavioral Research, Vol. 25, No. 2, pp. 173-180.
31. Ter Hofstede, Audenaert, F. A., Steenkamp, J.-B. E. and Wedel, M. (1998), "An Investigation into the Association Pattern Technique as a Quantitative Approach to measuring means-End Chains, " International Journal of Research in Marketing, Vol. 15, No. 1 (January), pp. 37-50.
32. Thack, Elizabeth C. and Olsen, Janeen E. (2004), "The Search for New Wine Consumers: Marketing Focus on Consumer LifeStyle or LifeCycle, " International Journal of Wine Marketing, Vol. 16, No. 3, pp. 44-57.
33. Thompson, Debora Viana, Hamilton, Rebecca W. and Rust, Roland T. (2005), "Feature Fatigue: When Product Capabilities Become Too Much of A Good Thing, " Journal of Marketing Research, Vol. 42, No. 4 (November), pp. 431-442.
34. von Tunzelmann, G. N. and Wang, Q. (2007), "Capability and Production Theory. " Structural Change and Economic Dynamics, Vol. 18, No. 2, pp. 192-211.
35. Vyncke, Patrick (2002), "Lifestyle Segmentation: From Attitudes, Interests and Opinions, to Values, Aesthetic Styles, Life Visions and Media Preferences, " European Journal of Communication, Vol. 17, No. 4, pp. 445-463.
36. Wells, W. D. and Tigert, D. J. (1971), "Activities, Interests and Opinions, " Journal of Advertising Research, Vol. 11, No. 4, pp. 28-35.
37. Wu, Yin (2005), "The Research towards Model of China-Vals, " Nankai Business Review, Vol. 8, No. 2, pp. 9-15.