Hedonic and utilitarian values of mobile internet in Korea

International Journal of Mobile Communications

Volumn 4, Issue 5, 2006, Pages 497-508

  Park, Cheol ^a,b  

^a Korea University   (South Korea)

^b VANDERBILT UNIVERSITY   (United States)

Author keywords

Consumer value; Korea; M commerce; Mobile internet; Service attribute

Indexed keywords

CORRELATION THEORY; INFORMATION THEORY; MOBILE TELECOMMUNICATION SYSTEMS; TELECOMMUNICATION SERVICES;

CONSUMER VALUE; KOREA; M-COMMERCE; MOBILE INTERNET; SERVICE ATTRIBUTE;

INTERNET;

EID: 33646007369     PISSN: 1470949X     EISSN: None     Source Type: Journal    
DOI: 10.1378/chest.129.2.497     Document Type: Letter

References (26)

1. Babin, B.J., Darden, W.R. and Griffinn, M. (1994) 'Work and/or fun: measuring hedonic and utilitarian shopping value', Journal of Consumer Research, March, Vol. 20, pp.644-656.
2. Baldi, S. and Thaung, H.P. (2002) 'The entertaining way to m-commerce: Japan's approach to the mobile internet - a model for Europe', Electronic Markets, Vol. 12, No. 1, pp.6-13.
3. Batra, R. and Ahtola, O.T. (1991) 'Measuring the hedonic and utilitarian sources of consumer attitudes', Marketing Letters, April, Vol. 2, pp.159-170.
4. Bertele, U., Rangone, A. and Renga, F. (2002) 'Mobile internet: an empirical study of B2C WAP applications in Italy', Electronic Markets, Vol. 12, No. 1, pp.27-37.
5. Carvalho, F.A. and Leite, V.F. (1999) 'Attribute importance in service quality: an empirical test of the PBZ conjecture in Brazil', International Journal of Service Industry Management, Vol. 10, No. 5, pp.487-504.
6. Chae, M., Kim, J., Kim, H. and Ryu, H. (2002) 'Information quality for mobile internet service: a theoretical model with empirical validation', Electronic Markets, Vol. 12, No. 1, pp.38-46.
7. Cheong, J.H. and Park, M. (2005) 'Mobile internet acceptance in Korea', Internet Research, Vol. 15, No. 2, pp. 125-140.
8. Choi, M., Lee, I., Choi, H. and Kim, J. (2003) 'A cross-cultural study on the post-adoption behavior of mobile internet users', Proceedings of 2003 Fall Korea Management Information Systems Conference, pp.538-544.
9. Davis, F.D. (1989) 'Perceived usefulness, ease of use, and the user acceptance of information technology', MIS Quarterly, Vol. 13, No. 3, pp.318-339.
10. DeBaillon, L. and Rockwell, P. (2005) 'Gender and student-status differences in cellular telephone use', International Journal of Mobile Communications, Vol. 3, No. 1, pp.82-98.
11. Fraunholz, B. and Unnithan, C. (2004) 'Critical success factors in mobile communications: a comparative roadmap for Germany and India', International Journal of Mobile Communications, Vol. 2, No. 1, pp.87-101.
12. Holbrook, M.B. and Hirschman, E.G. (1982) 'The experiential aspect of consumer behavior: consumer fantasies, feelings, and fun', Journal of Consumer Research, September, Vol. 9, pp. 132-140.
13. IEE Review (2005) 'Korean firms invest in mobile internet', IEE Review, January, p.23, www.iee.org/review.
14. Kenich, I. (2004) 'Internet use via mobile phone in Japan', Telecommunication Policy, Vol. 28, No. 1, pp.43-59.
15. Kim, J., Lee, I., Choi, B., Hong, S., Tam, K.Y., Naruse, K. and Maeda, Y. (2004) 'Exploring e-business implications of the mobile internet: a cross-national survey in Hong Kong, Japan and Korea', International Journal of Mobile Communications, Vol. 2, No. 1, pp. 1-21.
16. Korea Ministry of Information and Communication (KMIC) (2004) Statistics of Telecommunication Industry 2003, Seoul, Korea, www.mic.go.kr.
17. KoRea Network Information Center (KRNIC) (2002), A survey on usage of mobile Internet, www.nic.or.kr/data, Seoul: Korea.
18. Kumar, S. (2004) 'Mobile communications: global trends in the 21st century', International Journal of Mobile Communications, Vol. 2, No. 1, pp.67-86.
19. Lee, I., Kim, J. and Kim, J. (2005) 'Use contexts for the mobile internet: a longitudinal study monitoring actual use of mobile internet services', International Journal of Human-Computer Interaction, Vol. 18, No. 3, pp.269-293.
20. Lu, J., Yu, C., Liu, C. and Yao, J.E. (2003) 'Technology acceptance model for wireless internet', Internet Research, Vol. 13, No. 3, pp.206-222.
21. Massoud, S. and Gupta, O.K. (2003) 'Consumer perception and attitude toward mobile communication', International Journal of Mobile Communications, Vol. 1, No. 4, pp.390-408.
22. Novak, T.P., Hoffman, D.L. and Duhachek, A. (2003) 'The influence of goal-directed and experiential activities on online flow experiences', Journal of Consumer Psychology, Vol. 13, Nos. 1-2, pp.3-16.
23. Pikanen, O., Mantyla, M., Mikko, V. and Kemppinen, J. (2003) 'Assessing legal challenges on the mobile internet', International Journal of Electronic Commerce, Vol. 8, No. 1, pp.101-121.
24. Siau, K. and Shen, Z. (2003) 'Mobile communications and mobile services', International Journal of Mobile Communications, Vol. 1, No. 1, pp.3-14.
25. Teo, T.S.H., Vivien, K., Lim, G., Raye, Y. and Lai, C. (1999) 'Intrinsic and extrinsic motivation in internet usage', Omega: International Journal of Management Science, Vol. 27, No. 1, pp.25-37.
26. Yen, H.R. (2005) 'An attribute-based model of quality satisfaction for internet self-service technology", The Service Industries Journal, Vol. 25, No. 5, pp.641-659.