A cognitive model of people's usage estimations

Journal of Marketing Research

Volumn 37, Issue 4, 2000, Pages 397-409

  Nunes, Joseph C ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034346250     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.37.4.397.18788     Document Type: Review

References (42)

1. Alba, Joseph W., Susan M. Broniarczyk, Terence A. Shimp, and Joel E. Urbany (1994), "The Influence of Prior Beliefs, Frequency Cues, and Magnitude Cues on Consumers' Perceptions of Comparative Price Data," Journal of Consumer Research, 21 (2), 219-35.
2. _ and Howard Marmorstein (1987), "The Effect of Frequency Knowledge on Consumer Decision Making," Journal of Consumer Research, 14 (June), 14-25.
3. Baron, Reuben M. and David A. Kenny (1986), "The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic, and Statistical Considerations," Journal of Personality and Social Psychology, 51 (6), 1173-82.
4. Brunswick, E. (1956), Perception and the Representative Design of Psychological Experiments, 2d ed. Berkeley, CA: University of California Press.
5. Capon, N. and D. Kuhn (1982), "Can Consumers Calculate Best Buys?" Journal of Consumer Research, 8 (4), 449-53.
6. Chatfield, C., A.S.C. Ehrenberg, and G.J. Goodhardt (1966), "Progress on a Simplified Model of Stationary Purchasing Behavior," Journal of the Royal Statistical Society, ser. A, 129, 317-67.
7. _ and G.J. Goodhart (1973), "A Consumer Purchasing Model with Erlang Inter-purchase Times," Journal of the American Statistical Association, 68 (December), 828-35.
8. Clee, Mona A. and Robert A. Wicklund (1980) "Consumer Behavior and Psychological Reactance," Journal of Consumer Research, 6 (March), 389-405.
9. Ehrenberg, A.S.C. (1959), "The Pattern of Consumer Purchases," Applied Statistics, 8 (1), 26-41.
10. _ (1972), Repeat Buying: Theory and Applications. Amsterdam: North-Holland Publishing.
11. Einhorn, H.J. and R.M. Hogarth (1986), "Decision Making Under Ambiguity," Journal of Business, 59 (4, Part 2), S225-S250.
12. Ellsberg, D. (1961), "Risk, Ambiguity and the Savage Axioms," Quarterly Journal of Economics, 75 (4), 643-69.
13. Estelami, H. (1995), "Consumer Perceptions of Multi-Dimensional Prices," working paper, Graduate School of Business, Columbia University.
14. Gourville, J. (1998), "Pennies-a-Day: Increasing Consumer Compliance Through Temporal Re-framing," Journal of Consumer Research, 24 (4), 395-408.
15. Guthrie, John T., Shelley Weber, and Nancy Kimmerly (1993), "Search Documents: Cognitive Processes and Deficits in Understanding Graphs, Tables, and Illustrations," Contemporary Educational Psychology, 18, 186-221.
16. Hayes, Beth (1987), "Competition and Two-Part Tariffs," Journal of Business, 60 (1), 41-54.
17. Hoch, Stephen J. (1985), "Counterfactual Reasoning and Accuracy in Predicting Personal Events," Journal of Experimental Psychology, 11 (4), 719-31.
18. Kahneman, Daniel (1994), "New Challenges to the Rationality Assumption," Journal of Institutional and Theoretical Economics, 150 (March), 18-36.
19. _ and Jackie Snell (1992), "Predicting a Changing Taste: Do People Know What They Will Like?" Journal of Behavioral Decision Making, 5 (July-September), 187-200.
20. _ and Amos Tversky (1979), "Prospect Theory: An Analysis of Decision Under Risk," Econometrica, 47 (2), 263-91.
21. Kling, J.P. and S.S. Van der Ploeg (1990), "Estimating Local Call Elasticities with a Model of Stochastic Class Service and Usage Choice," in Telecommunications Demand Modeling, A. De Fontenay, M.H. Shugard, and D.S. Sibley, eds. Amsterdam: Elsevier Science Publishers.
22. Kreps, D.M. (1979), "A Representation Theorem for Preferences for Flexibility," Econometrica, 47 (May), 565-78.
23. Kridel, Donald J., Dale E. Lehman, and Dennis L. Weisman (1993), "Option Value, Telecommunications Demand, and Policy," Informational Economics and Policy, 5, 125-44.
24. Larkin, Jill H. and Herbert Simon (1987), "Why a Diagram Is (Sometimes) Worth Ten Thousand Words," Cognitive Science, 11 (1), 65-99.
25. Lee, Myung-Soo (1988), "Two-Part Pricing in a Competitive Market: An Empirical Investigation of the Video Movie Rental Case," Journal of the Academy of Marketing Science, 195-99.
26. Luce, R.D. and H. Raiffa (1957), Games and Decisions. New York: John Wiley & Sons.
27. March, J. (1978), "Bounded Rationality, Ambiguity, and the Engineering of Choice," Bell Journal of Economics, 9 (2), 587-608.
28. Menon, Geeta, Priya Raghubir, and Norbert Schwarz (1995), "Behavioral Frequency Judgments: An Accessibility-Diagnosticity Framework," Journal of Consumer Research, 22 (2), 212-28.
29. Morrison, D.G. and D.C. Schmittlein (1981), "Predicting Future Random Events Based on Past Performance," Management Science, 27 (9), 1006-23.
30. Morwitz, Vicki G., Eric A. Greenleaf, and Eric J. Johnson (1998), "Divide and Prosper: Consumers' Reactions to Partitioned Prices," Journal of Marketing Research, 35 (4), 453-63.
31. Nason, R. and A. Della Bitta (1983), "The Incidence and Consumer Perceptions of Quantity Surcharges," Journal of Retailing, 59 (2), 40-54.
32. Nunes, Joseph C. (1999), "Buying What You Will Use, Or Using What You Buy: Do Consumers Optimize Purchase Quantities?" working paper, Marketing Department, University of Southern California.
33. Parducci, Allen (1965), "Category Judgment: A Range-Frequency Model," Psychological Review, 72 (November), 407-18.
34. Prelec, Drazen and George Loewenstein (1998), "The Red and the Black: Mental Accounting of Savings and Debt," Marketing Science, 17 (1), 4-28.
35. Promo (1998), (September), 81.
36. Russo, E. (1977), "The Value of Unit Price Information," Journal of Marketing Research, 14 (May), 193-201.
37. Schmittlein, D.C., D.G. Morrison, and R. Colombo (1987), "Counting Your Customers: Who Are They and What Will They Do Next?" Management Science, 33 (1), 1-24.
38. Thaler, Richard (1985), "Mental Accounting and Consumer Choice," Marketing Science, 4 (Summer), 199-214.
39. _ and Eric Johnson (1990), "Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice," Management Science, 36 (6), 643-60.
40. Train, K.E. (1991), Optimal Regulation: The Economic Theory of Natural Monopoly. Cambridge, MA: MIT Press.
41. Wertenbroch, K. (1998), "Consumption Self-Control by Rationing Purchase Quantities of Virtue and Vice," Marketing Science, 17 (4), 317-37.
42. Wilson, Robert B. (1993), Nonlinear Pricing. New York: Oxford University Press.