Insights from project globe: Extending global advertising research through a contemporary framework

International Journal of Advertising

Volumn 29, Issue 1, 2010, Pages

  House, Robert J ^a   Quigley, Narda R ^b   de Luque, Mary Sully ^c  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b VILLANOVA UNIVERSITY   (United States)

^c ARIZONA STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77749280439     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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