Advertising to "active" viewers: Consumer attitudes in the US and South Korea

International Journal of Advertising

Volumn 28, Issue 1, 2009, Pages

  Kwak, Hyokjin ^a   Andras, Trina Larsen ^a   Zinkhan, George M ^b  

^a DREXEL UNIVERSITY   (United States)

^b UNIVERSITY OF GEORGIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67849122334     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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