The moderating role of gender and compulsive buying tendencies in the cultivation effects of TV shows and TV advertising: A cross cultural study between the United States and South Korea

Media Psychology

Volumn 4, Issue 1, 2002, Pages 77-111

  Kwak, Hyokjin ^a   Zinkhan, George M ^b   Dominick, Joseph R ^b  

^a DREXEL UNIVERSITY   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036252725     PISSN: 15213269     EISSN: None     Source Type: Journal    
DOI: 10.1207/S1532785XMEP0401_04     Document Type: Article

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