“Glocalization” of business activities: A “glocal strategy” approach

Management Decision

Volumn 39, Issue 1, 2001, Pages 6-18

  Svensson, Göran ^a  

^a LINNAEUS UNIVERSITY   (Sweden)

Author keywords

Globalization; International trade; Multinationals; Strategy

Indexed keywords

EID: 84986131310     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000005403     Document Type: Review

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