Evaluating the branding potential of Web sites across borders

Marketing Intelligence & Planning

Volumn 19, Issue 6, 2001, Pages 418-424

  Simeon, Roblyn ^a  

^a SAN FRANCISCO STATE UNIVERSITY   (United States)

Author keywords

Brands; Evaluation; Internet; Japan; Marketing

Indexed keywords

EID: 84986037797     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500110405432     Document Type: Article

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