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Volumn 5, Issue 2, 2000, Pages 87-97

Content analysis of Fortune 100 company Web sites

Author keywords

Internet; Marketing communications

Indexed keywords


EID: 84986133685     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280010338331     Document Type: Article
Times cited : (88)

References (17)
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  • 7
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    • A communications framework to evaluate sales promotion strategies
    • May/June
    • Gardener, E. and Trivedi, M. (1998), “A communications framework to evaluate sales promotion strategies”, Journal of Advertising Research, Vol. 38, May/June, pp. 67-71.
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  • 8
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    • Interactive functions and their impacts on the appeal of Internet presence sites
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  • 9
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    • The role and effect of Web addresses in advertising
    • Maddox, L.M., Mehta, D. and Daubek, H.G. (1997), “The role and effect of Web addresses in advertising”, Journal of Advertising Research, Vol. 37 No. 2, pp. 47-59.
    • (1997) Journal of Advertising Research , vol.37 , Issue.2 , pp. 47-59
    • Maddox, L.M.1    Mehta, D.2    Daubek, H.G.3
  • 10
    • 0031512742 scopus 로고    scopus 로고
    • Electronic commerce in retailing: differences across retail formats
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  • 11
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    • Online newcomers more middle-brow, less work-oriented: the Internet news audience goes ordinary
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    • Pew Research (1998), “Online newcomers more middle-brow, less work-oriented: the Internet news audience goes ordinary”, The Pew Research Center For the People & the Press, http://www.people-press.org./tech98sum.htm
    • (1998)
  • 12
    • 84986127063 scopus 로고    scopus 로고
    • Content of corporate Web pages as advertising media
    • Salam, A.F., Rao, H.R. and Pegels, C.C. (1998), “Content of corporate Web pages as advertising media”, Communications of the ACM, Vol. 41 No. 3, pp. 76-7.
    • (1998) Communications of the ACM , vol.41 , Issue.3 , pp. 76-77
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  • 13
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    • Coupons, in-store promotions motivate consumer purchasing
    • October 9
    • Shermach, K. (1995), “Coupons, in-store promotions motivate consumer purchasing”, Marketing News, Vol. 29, October 9, p. 6.
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    • Shermach, K.1
  • 14
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    • Build a Web site, and they will come
    • May 12
    • Shermach, K. (1997), “Build a Web site, and they will come”, Marketing News, Vol. 31, May 12, pp. 6-7.
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    • Shermach, K.1
  • 15
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    • The 4P classification of the marketing mix revisited
    • October
    • van Waterschoot, W. and Van den Botte, C. (1992), “The 4P classification of the marketing mix revisited”, Journal of Marketing, Vol. 56, October, pp. 83-93.
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  • 16
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    • Marketing in hypermedia computer-mediated environments: conceptual foundations
    • July
    • Hoffman, D. and Novak, T. (1996), “Marketing in hypermedia computer-mediated environments: conceptual foundations”, Journal of Marketing, Vol. 60, July, pp. 50-68.
    • (1996) Journal of Marketing , vol.60 , pp. 50-68
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  • 17
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    • Comparing the effectiveness of the Web site with traditional media
    • Leong, E.K., Huang, X. and Stanners, P.-J. (1998), “Comparing the effectiveness of the Web site with traditional media”, Journal of Advertising Research, Vol. 38 No. 5, pp. 44-51.
    • (1998) Journal of Advertising Research , vol.38 , Issue.5 , pp. 44-51
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.