Between global and glocal: Content analysis of the Chinese web sites of the 100 top global brands

Public Relations Review

Volumn 30, Issue 3, 2004, Pages 285-291

  Maynard, Michael ^a   Tian, Yan ^a  

^a NONE   (United States)

Author keywords

Brand management; Corporate websites; Globalization; Glocalization; Localization

Indexed keywords

EID: 4043119824     PISSN: 03638111     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.pubrev.2004.04.003     Document Type: Article

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