Consumer perception of five UK fashion retailers

Journal of Fashion Marketing and Management: An International Journal

Volumn 5, Issue 1, 2001, Pages 9-18

  Birtwistle, Grete ^a   Shearer, Linda ^b  

^a GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

^b GLASGOW CALEDONIAN UNIVERSITY   (United Kingdom)

Author keywords

Fashion; Marketing planning; Retail trade

Indexed keywords

CONSUMER RESEARCH; FASHION; MARKET; MARKETING; RETAILING;

EID: 0035044294     PISSN: 13612026     EISSN: None     Source Type: Journal    
DOI: 10.1108/EUM0000000007275     Document Type: Article

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