The role of arousal congruency in influencing consumers' satisfaction evaluations and in-store behaviors

International Journal of Service Industry Management

Volumn 18, Issue 1, 2007, Pages 6-24

  Wirtz, Jochen ^a   Mattila, Anna S ^b   Tan, Rachel L p ^c  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c Singapore Airlines ^*  (Singapore)

Author keywords

Consumer behaviour; Environmental psychology; Service climate; Stores and supermarkets

Indexed keywords

EID: 33947109399     PISSN: 09564233     EISSN: None     Source Type: Journal    
DOI: 10.1108/09564230710732876     Document Type: Article

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