메뉴 건너뛰기




Volumn 16, Issue 5, 2009, Pages 329-339

Influence of retail store environmental cues on consumer patronage behavior across different retail store formats: An empirical analysis of US Hispanic consumers

Author keywords

Hispanics; Patronage behavior; Retail store formats; Store environmental cues

Indexed keywords

CONSUMPTION BEHAVIOR; EMPIRICAL ANALYSIS; ENVIRONMENTAL CUE; INTERNET; LATINO PEOPLE; RETAILING;

EID: 68149122270     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2009.03.001     Document Type: Article
Times cited : (44)

References (86)
  • 1
    • 35348939970 scopus 로고    scopus 로고
    • Association of Hispanic Advertising Agencies
    • Association of Hispanic Advertising Agencies, 2004. Hispanic media & marketing factoids. 〈http://www.ahaa.org/media/Finalfacts04.htm〉.
    • (2004) Hispanic media & marketing factoids
  • 2
    • 0002860721 scopus 로고
    • Consumer self-regulation in a retail environment
    • Babin B.J., and Darden W.R. Consumer self-regulation in a retail environment. Journal of Retailing 71 1 (1995) 47-70
    • (1995) Journal of Retailing , vol.71 , Issue.1 , pp. 47-70
    • Babin, B.J.1    Darden, W.R.2
  • 3
    • 0036004608 scopus 로고    scopus 로고
    • The influence of multiple store environment cues on perceived merchandise value and patronage intentions
    • Baker J., Parasuraman A., Grewal D., and Voss G.B. The influence of multiple store environment cues on perceived merchandise value and patronage intentions. Journal of Marketing 66 2 (2002) 120-141
    • (2002) Journal of Marketing , vol.66 , Issue.2 , pp. 120-141
    • Baker, J.1    Parasuraman, A.2    Grewal, D.3    Voss, G.B.4
  • 4
    • 0003030731 scopus 로고
    • Determinant attributes of store patronage: downtown versus outlying shopping centers
    • Bearden W.O. Determinant attributes of store patronage: downtown versus outlying shopping centers. Journal of Retailing 53 2 (1977) 15-22
    • (1977) Journal of Retailing , vol.53 , Issue.2 , pp. 15-22
    • Bearden, W.O.1
  • 5
    • 0002274490 scopus 로고
    • Choice-set definition in patronage modeling
    • Black W.C. Choice-set definition in patronage modeling. Journal of Retailing 60 2 (1984) 63-85
    • (1984) Journal of Retailing , vol.60 , Issue.2 , pp. 63-85
    • Black, W.C.1
  • 6
    • 85036325219 scopus 로고    scopus 로고
    • On the relationship between store image, store satisfaction and store loyalty
    • Bloemer J., and Ruyter K.D. On the relationship between store image, store satisfaction and store loyalty. European Journal of Marketing 32 5/6 (1998) 499-513
    • (1998) European Journal of Marketing , vol.32 , Issue.5-6 , pp. 499-513
    • Bloemer, J.1    Ruyter, K.D.2
  • 9
    • 53249102260 scopus 로고    scopus 로고
    • Adolescents' apparel purchase motivations, information sources, and store evaluation criteria: a comparison of male/female and impulse/non-impulse shoppers
    • Chen-Yu J.H., and Seock Y. Adolescents' apparel purchase motivations, information sources, and store evaluation criteria: a comparison of male/female and impulse/non-impulse shoppers. Family and Consumer Science Research Journal 31 1 (2002) 50-77
    • (2002) Family and Consumer Science Research Journal , vol.31 , Issue.1 , pp. 50-77
    • Chen-Yu, J.H.1    Seock, Y.2
  • 11
    • 68149090952 scopus 로고    scopus 로고
    • Cotton Incorporated Lifestyle Monitor
    • Cotton Incorporated Lifestyle Monitor, 2005b. Latina Fashion: From Vogue to K-Mart. 〈http://www.cottoninc.com/PressReleases/?articleID=354〉.
    • (2005) Latina Fashion: From Vogue to K-Mart
  • 13
    • 0003272145 scopus 로고
    • A comparison and test of three casual models of patronage intentions
    • Darden W.R., and Lusch R.F. (Eds), North-Holland, New York, NY
    • Darden W.R., Erdem O., and Darden D.K. A comparison and test of three casual models of patronage intentions. In: Darden W.R., and Lusch R.F. (Eds). Patronage Behavior and Retail Management (1983), North-Holland, New York, NY 29-43
    • (1983) Patronage Behavior and Retail Management , pp. 29-43
    • Darden, W.R.1    Erdem, O.2    Darden, D.K.3
  • 14
    • 38249002845 scopus 로고
    • Store-choice behavior for pre-owned merchandise
    • Darley W.R., and Lim J. Store-choice behavior for pre-owned merchandise. Journal of Business Research 27 1 (1993) 17-31
    • (1993) Journal of Business Research , vol.27 , Issue.1 , pp. 17-31
    • Darley, W.R.1    Lim, J.2
  • 15
    • 84928444439 scopus 로고
    • The intensity of ethnic affiliation: a study of the sociology of Hispanic consumption
    • Deshpande R., Hoyer W.D., and Donthu N. The intensity of ethnic affiliation: a study of the sociology of Hispanic consumption. Journal of Consumer Research 13 2 (1986) 214-220
    • (1986) Journal of Consumer Research , vol.13 , Issue.2 , pp. 214-220
    • Deshpande, R.1    Hoyer, W.D.2    Donthu, N.3
  • 16
    • 0000473840 scopus 로고
    • Impact of strength of ethnic identification on Hispanic shopping behavior
    • Donthu N., and Cherian J. Impact of strength of ethnic identification on Hispanic shopping behavior. Journal of Retailing 70 4 (1994) 383-393
    • (1994) Journal of Retailing , vol.70 , Issue.4 , pp. 383-393
    • Donthu, N.1    Cherian, J.2
  • 17
    • 0001951371 scopus 로고
    • Store atmosphere: an environmental psychology approach
    • Donovan R.J., and Rossiter J.R. Store atmosphere: an environmental psychology approach. Journal of Retailing 58 1 (1982) 34-57
    • (1982) Journal of Retailing , vol.58 , Issue.1 , pp. 34-57
    • Donovan, R.J.1    Rossiter, J.R.2
  • 18
    • 68149177993 scopus 로고    scopus 로고
    • Duprey, R., 2004. Kmart rising. 〈http://www.fool.com/investing/general/2004/03/22/kmart-rising.aspx〉.
    • (2004) Kmart rising
    • Duprey, R.1
  • 19
    • 84973743889 scopus 로고
    • Toward a model of the in-store purchase decision process: consumer use of criteria for evaluating women's apparel
    • Eckman M., Damhorst M.L., and Kadolph S.J. Toward a model of the in-store purchase decision process: consumer use of criteria for evaluating women's apparel. Clothing and Textiles Research Journal 8 2 (1990) 13-22
    • (1990) Clothing and Textiles Research Journal , vol.8 , Issue.2 , pp. 13-22
    • Eckman, M.1    Damhorst, M.L.2    Kadolph, S.J.3
  • 21
    • 0034348372 scopus 로고    scopus 로고
    • Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences
    • Fiore A.M., Yah X., and Yoh E. Effects of a product display and environmental fragrancing on approach responses and pleasurable experiences. Psychology and Marketing 17 1 (2000) 27-54
    • (2000) Psychology and Marketing , vol.17 , Issue.1 , pp. 27-54
    • Fiore, A.M.1    Yah, X.2    Yoh, E.3
  • 22
    • 0011034759 scopus 로고
    • A Conceptual model for studying customer image
    • Fisk G. A Conceptual model for studying customer image. Journal of Retailing 37 Winter (1961-1962) 1-8
    • (1961) Journal of Retailing , vol.37 , Issue.Winter , pp. 1-8
    • Fisk, G.1
  • 23
    • 33646497813 scopus 로고    scopus 로고
    • Store environment, emotions and approach behavior: applying environmental aesthetics to retailing
    • Gilboa S., and Fafaeli A. Store environment, emotions and approach behavior: applying environmental aesthetics to retailing. International Review of Retail Distribution and Consumer Research 13 2 (2003) 195-211
    • (2003) International Review of Retail Distribution and Consumer Research , vol.13 , Issue.2 , pp. 195-211
    • Gilboa, S.1    Fafaeli, A.2
  • 26
    • 68149089148 scopus 로고    scopus 로고
    • Harris Interactive, 2004. College students tote $122 billion in spending power back to campus this year. 〈http://www/harrisinteractive.com/news/index.asp?NewsID=835〉 (accessed 17.02.07).
    • Harris Interactive, 2004. College students tote $122 billion in spending power back to campus this year. 〈http://www/harrisinteractive.com/news/index.asp?NewsID=835〉 (accessed 17.02.07).
  • 27
    • 0002106462 scopus 로고
    • Retail research and theory
    • Enis B.M., and Roering K.J. (Eds), American Marketing Association, Chicago, IL
    • Hirschman E.C. Retail research and theory. In: Enis B.M., and Roering K.J. (Eds). Review of Marketing (1981), American Marketing Association, Chicago, IL
    • (1981) Review of Marketing
    • Hirschman, E.C.1
  • 28
    • 68149107263 scopus 로고    scopus 로고
    • HispanicTrends.com., March/April, 2005. Shaping America's Future. 〈http://www.hispaniconline.com/trends/2005/mar-april/briefcase/trends.html〉.
    • HispanicTrends.com., March/April, 2005. Shaping America's Future. 〈http://www.hispaniconline.com/trends/2005/mar-april/briefcase/trends.html〉.
  • 29
    • 68149177992 scopus 로고    scopus 로고
    • HispanicTrends.com., January/February, 2005. The latest data on Hispanic America. 〈http://www.hispaniconline.com/trends/2005/jan-feb/briefcase/dynamictrends.html〉.
    • HispanicTrends.com., January/February, 2005. The latest data on Hispanic America. 〈http://www.hispaniconline.com/trends/2005/jan-feb/briefcase/dynamictrends.html〉.
  • 31
    • 69149096053 scopus 로고    scopus 로고
    • Fairchild Publications, Inc., New York, NY
    • Keiser S.J., and Garner M.B. Beyond Design (2008), Fairchild Publications, Inc., New York, NY
    • (2008) Beyond Design
    • Keiser, S.J.1    Garner, M.B.2
  • 32
    • 19344371051 scopus 로고
    • Consumer perception of shopping costs and its relationship with retail trends
    • Kim Y.-K., and Kang J. Consumer perception of shopping costs and its relationship with retail trends. Journal of Shopping Center Research 2 1 (1995) 27-61
    • (1995) Journal of Shopping Center Research , vol.2 , Issue.1 , pp. 27-61
    • Kim, Y.-K.1    Kang, J.2
  • 34
    • 0001943906 scopus 로고
    • Atmospherics as a marketing tool
    • Kotler P. Atmospherics as a marketing tool. Journal of Retailing 49 4 (1973-1974) 48-64
    • (1973) Journal of Retailing , vol.49 , Issue.4 , pp. 48-64
    • Kotler, P.1
  • 35
    • 0001893172 scopus 로고
    • Meaning of image
    • Lindquist J.D. Meaning of image. Journal of Retailing 50 Winter (1974) 29-38
    • (1974) Journal of Retailing , vol.50 , Issue.Winter , pp. 29-38
    • Lindquist, J.D.1
  • 37
    • 0005577598 scopus 로고
    • Using discrete choice experiments and multinomial logit choice models to forecast trial in a competitive retail environment: a fast food restaurant illustration
    • Louviere J.J. Using discrete choice experiments and multinomial logit choice models to forecast trial in a competitive retail environment: a fast food restaurant illustration. Journal of Retailing 60 4 (1984) 81-107
    • (1984) Journal of Retailing , vol.60 , Issue.4 , pp. 81-107
    • Louviere, J.J.1
  • 38
    • 38249030429 scopus 로고
    • Retailers' offerings and grey consumers' needs: do retailers understand the elderly
    • Lumpkin J.R., and Hite R.E. Retailers' offerings and grey consumers' needs: do retailers understand the elderly. Journal of Business Research 16 4 (1988) 313-326
    • (1988) Journal of Business Research , vol.16 , Issue.4 , pp. 313-326
    • Lumpkin, J.R.1    Hite, R.E.2
  • 39
    • 0039597287 scopus 로고
    • Operationalizing the concept of store image
    • Mark R.B. Operationalizing the concept of store image. Journal of Retailing 52 3 (1976) 37-46
    • (1976) Journal of Retailing , vol.52 , Issue.3 , pp. 37-46
    • Mark, R.B.1
  • 41
    • 0038117817 scopus 로고    scopus 로고
    • The influence of pre-existing negative affect on store purchasing intentions
    • Mano H. The influence of pre-existing negative affect on store purchasing intentions. Journal of Retailing 75 2 (1999) 149-172
    • (1999) Journal of Retailing , vol.75 , Issue.2 , pp. 149-172
    • Mano, H.1
  • 42
    • 51249173489 scopus 로고
    • The impact of specialty retail center on downtown shopping behavior
    • Maronick D., and Stiff R.M. The impact of specialty retail center on downtown shopping behavior. Journal of the Academy of Marketing Science 13 3 (1985) 292-306
    • (1985) Journal of the Academy of Marketing Science , vol.13 , Issue.3 , pp. 292-306
    • Maronick, D.1    Stiff, R.M.2
  • 43
    • 12444301062 scopus 로고
    • Product positioning and segmentation strategy: adaptable to retail stores
    • Stampfl R.W., and Hirshcman E.C. (Eds), American Marketing Association, Chicago
    • May E.G. Product positioning and segmentation strategy: adaptable to retail stores. In: Stampfl R.W., and Hirshcman E.C. (Eds). Theory in Retailing: Traditional and Nontraditional Sources (1981), American Marketing Association, Chicago 144-153
    • (1981) Theory in Retailing: Traditional and Nontraditional Sources , pp. 144-153
    • May, E.G.1
  • 44
    • 0000238936 scopus 로고
    • Exploring the development of store images
    • Mazursky K., and Jacoby J. Exploring the development of store images. Journal of Retailing 62 2 (1986) 145-165
    • (1986) Journal of Retailing , vol.62 , Issue.2 , pp. 145-165
    • Mazursky, K.1    Jacoby, J.2
  • 45
    • 0346483935 scopus 로고
    • Combining two methods of image measurement: semantic differential and open-end technique
    • McDougall G.H.G., and Fry J.N. Combining two methods of image measurement: semantic differential and open-end technique. Journal of Retailing 50 4 (1974-75) 53-61
    • (1974) Journal of Retailing , vol.50 , Issue.4 , pp. 53-61
    • McDougall, G.H.G.1    Fry, J.N.2
  • 47
  • 50
    • 33748170712 scopus 로고    scopus 로고
    • Determinants of retail patronage: a meta-analytical perspective
    • Pan Y., and Zinkhan G.W. Determinants of retail patronage: a meta-analytical perspective. Journal of Retailing 82 3 (2006) 229-243
    • (2006) Journal of Retailing , vol.82 , Issue.3 , pp. 229-243
    • Pan, Y.1    Zinkhan, G.W.2
  • 51
    • 68149146911 scopus 로고    scopus 로고
    • Pleasant, welcoming atmosphere among top incentives for teens
    • Parks L. Pleasant, welcoming atmosphere among top incentives for teens. Drug Store News 20 14 (1998) 48-49
    • (1998) Drug Store News , vol.20 , Issue.14 , pp. 48-49
    • Parks, L.1
  • 53
    • 54849413487 scopus 로고    scopus 로고
    • Pressed into service
    • Raphel M. Pressed into service. Direct Marketing 75 6 (1999) 42-43
    • (1999) Direct Marketing , vol.75 , Issue.6 , pp. 42-43
    • Raphel, M.1
  • 54
  • 56
    • 85008492106 scopus 로고    scopus 로고
    • Store environment and shopping behavior: the role of imagery elaboration and shopping orientation
    • Roy A., and Tai S.T.C. Store environment and shopping behavior: the role of imagery elaboration and shopping orientation. Journal of International Consumer Marketing 15 3 (2003) 71-99
    • (2003) Journal of International Consumer Marketing , vol.15 , Issue.3 , pp. 71-99
    • Roy, A.1    Tai, S.T.C.2
  • 60
    • 22444454224 scopus 로고    scopus 로고
    • Applying the functional theory of attitudes to understanding the inference of store atmosphere on store inferences
    • Schlosser A.E. Applying the functional theory of attitudes to understanding the inference of store atmosphere on store inferences. Journal of Consumer Psychology 7 4 (1998) 345-369
    • (1998) Journal of Consumer Psychology , vol.7 , Issue.4 , pp. 345-369
    • Schlosser, A.E.1
  • 61
    • 68149093810 scopus 로고    scopus 로고
    • Sears Press Release, 2005. New Sears' clothing line targets Hispanic women. 〈http://www.hispanicsurf.com/newsroom/2005/sears_clohting_line_hispanic〉.
    • Sears Press Release, 2005. New Sears' clothing line targets Hispanic women. 〈http://www.hispanicsurf.com/newsroom/2005/sears_clohting_line_hispanic〉.
  • 62
    • 84968054022 scopus 로고
    • Marketing to the Hispanic community
    • Segal M.N., and Sosa L. Marketing to the Hispanic community. California Management Review 26 1 (1983) 120-134
    • (1983) California Management Review , vol.26 , Issue.1 , pp. 120-134
    • Segal, M.N.1    Sosa, L.2
  • 63
    • 58849140850 scopus 로고    scopus 로고
    • Fashion promotions in the Hispanic market: Hispanic consumers' use of information sources in apparel shopping
    • Seock Y., and Bailey L. Fashion promotions in the Hispanic market: Hispanic consumers' use of information sources in apparel shopping. International Journal of Retail and Distribution Management 37 2 (2009) 161-181
    • (2009) International Journal of Retail and Distribution Management , vol.37 , Issue.2 , pp. 161-181
    • Seock, Y.1    Bailey, L.2
  • 64
    • 53249127148 scopus 로고    scopus 로고
    • Hispanic consumers' shopping orientation and apparel retail store selection criteria: an analysis of age and gender differences
    • Seock Y., and Sauls N. Hispanic consumers' shopping orientation and apparel retail store selection criteria: an analysis of age and gender differences. Journal of Fashion Marketing and Management 12 4 (2008) 469-486
    • (2008) Journal of Fashion Marketing and Management , vol.12 , Issue.4 , pp. 469-486
    • Seock, Y.1    Sauls, N.2
  • 65
    • 0031188711 scopus 로고    scopus 로고
    • Store environment and consumer purchase behavior: mediating role of consumer emotions
    • Sherman E., Mathur A., and Smith R.B. Store environment and consumer purchase behavior: mediating role of consumer emotions. Psychology and Marketing 14 4 (1997) 361-378
    • (1997) Psychology and Marketing , vol.14 , Issue.4 , pp. 361-378
    • Sherman, E.1    Mathur, A.2    Smith, R.B.3
  • 66
    • 84965751393 scopus 로고
    • Patronage behavior of clothing shopping. Part I: shopping orientations, store attributes, information sources, and personal characteristics
    • Shim S., and Kotsiopulos A. Patronage behavior of clothing shopping. Part I: shopping orientations, store attributes, information sources, and personal characteristics. Clothing and Textiles Research Journal 10 2 (1992) 48-57
    • (1992) Clothing and Textiles Research Journal , vol.10 , Issue.2 , pp. 48-57
    • Shim, S.1    Kotsiopulos, A.2
  • 67
    • 84859545490 scopus 로고    scopus 로고
    • The changing demographic profile of the United States
    • Shrestha, L.B., 2006. The changing demographic profile of the United States: CRS report for congress. 〈http://www.fas.org/sgp/crs/misc/RL32701.pdf〉.
    • (2006) CRS report for congress
    • Shrestha, L.B.1
  • 68
    • 0034238588 scopus 로고    scopus 로고
    • Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda
    • Sirgy M.J., Grewal D., and Mangleburg T. Retail environment, self-congruity, and retail patronage: an integrative model and a research agenda. Journal of Business Research 49 2 (2000) 127-138
    • (2000) Journal of Business Research , vol.49 , Issue.2 , pp. 127-138
    • Sirgy, M.J.1    Grewal, D.2    Mangleburg, T.3
  • 71
    • 0030558439 scopus 로고    scopus 로고
    • Improving the store environment: do olfactory cues affect evaluations and behaviors?
    • Spansenberg E.R., Crowley A.E., and Henderson P.W. Improving the store environment: do olfactory cues affect evaluations and behaviors?. Journal of Marketing 60 2 (1996) 67-80
    • (1996) Journal of Marketing , vol.60 , Issue.2 , pp. 67-80
    • Spansenberg, E.R.1    Crowley, A.E.2    Henderson, P.W.3
  • 72
    • 0036257968 scopus 로고    scopus 로고
    • Customer loyalty in e-commerce: an exploration of its antecedents
    • Srinivasan S.S., Anderson R., and Ponnavolu K. Customer loyalty in e-commerce: an exploration of its antecedents. Journal of Retailing 78 1 (2002) 41-50
    • (2002) Journal of Retailing , vol.78 , Issue.1 , pp. 41-50
    • Srinivasan, S.S.1    Anderson, R.2    Ponnavolu, K.3
  • 73
    • 0033440430 scopus 로고    scopus 로고
    • A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness
    • Steenkamp J.B., Hofsted F., and Wedel M. A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. Journal of Marketing 63 2 (1999) 55-69
    • (1999) Journal of Marketing , vol.63 , Issue.2 , pp. 55-69
    • Steenkamp, J.B.1    Hofsted, F.2    Wedel, M.3
  • 74
    • 68149121644 scopus 로고    scopus 로고
    • Store atmospherics provide competitive edge, December, 2005. Chain Store Age 1 (13), 74.
    • Store atmospherics provide competitive edge, December, 2005. Chain Store Age 1 (13), 74.
  • 76
    • 0038309602 scopus 로고    scopus 로고
    • Linking consumer perception to preference of retail stores: an empirical assessment of the multi-attributes of store image
    • Thang D.C.L., and Tan B.L.B. Linking consumer perception to preference of retail stores: an empirical assessment of the multi-attributes of store image. Journal of Retailing and Consumer Services 10 4 (2003) 193-200
    • (2003) Journal of Retailing and Consumer Services , vol.10 , Issue.4 , pp. 193-200
    • Thang, D.C.L.1    Tan, B.L.B.2
  • 78
    • 84986919709 scopus 로고
    • Determinant behavior characteristics of older consumers
    • Tongren H.N. Determinant behavior characteristics of older consumers. Journal of Consumer Affair 22 1 (1988) 136-157
    • (1988) Journal of Consumer Affair , vol.22 , Issue.1 , pp. 136-157
    • Tongren, H.N.1
  • 79
    • 20444498244 scopus 로고    scopus 로고
    • Does Hispanic-targeted advertising work for services?
    • Torres I.M., and Briggs E. Does Hispanic-targeted advertising work for services?. Journal of Services Marketing 19 3 (2005) 150-156
    • (2005) Journal of Services Marketing , vol.19 , Issue.3 , pp. 150-156
    • Torres, I.M.1    Briggs, E.2
  • 80
    • 0034239366 scopus 로고    scopus 로고
    • Atmospheric effects on shopping behavior: a review of the experimental evidence
    • Turley L.W., and Milliman R.E. Atmospheric effects on shopping behavior: a review of the experimental evidence. Journal of Business Research 49 2 (2000) 193-211
    • (2000) Journal of Business Research , vol.49 , Issue.2 , pp. 193-211
    • Turley, L.W.1    Milliman, R.E.2
  • 81
    • 46849098634 scopus 로고    scopus 로고
    • US Census Bureau, 2007. The American Community - Hispanics: 2004. 〈http://www.census.gov/prod/2007pubs/acc-03.pdf〉.
    • (2004) The American Community - Hispanics
  • 82
    • 68149088911 scopus 로고    scopus 로고
    • Percent of Total
    • US Census Bureau, 2008. US Hispanic Population Surpasses 45 Million: Now 15 Percent of Total. 〈http://www.census.gov/Press-release/www/releases/archives/population/011910.html〉.
    • (2008) US Hispanic Population Surpasses 45 Million , vol.15
  • 85
    • 0000095828 scopus 로고
    • Measuring the prototypicality and meaning of retail environments
    • Ward JC., Bitner MJ., and Barnes J. Measuring the prototypicality and meaning of retail environments. Journal of Retailing 68 2 (1992) 194-220
    • (1992) Journal of Retailing , vol.68 , Issue.2 , pp. 194-220
    • Ward, JC.1    Bitner, MJ.2    Barnes, J.3
  • 86
    • 0001855472 scopus 로고
    • The effects of Hispanic subcultural identification on information search behavior
    • Webster C. The effects of Hispanic subcultural identification on information search behavior. Journal of Advertising Research 32 September/October (1992) 54-62
    • (1992) Journal of Advertising Research , vol.32 , Issue.September-October , pp. 54-62
    • Webster, C.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.