The impact of ambient scent on evaluation, attention, and memory for familiar and unfamiliar brands

Journal of Business Research

Volumn 49, Issue 2, 2000, Pages 157-165

  Morrin, Maureen ^a   Ratneshwar, S ^b  

^a UNIVERSITY OF PITTSBURGH   (United States)

^b UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0034239203     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0148-2963(99)00006-5     Document Type: Article

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