Assessing the effectiveness of shopping mall promotions: Customer analysis

International Journal of Retail & Distribution Management

Volumn 31, Issue 2, 2003, Pages 74-79

  Parsons, Andrew G ^a  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

Author keywords

Customer behaviour; Malls; Sales promotion; Shopping centres

Indexed keywords

EID: 84986174549     PISSN: 09590552     EISSN: None     Source Type: Journal    
DOI: 10.1108/09590550310461976     Document Type: Article

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